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Weber Grills

Project type

Paid Social & Organic Content

Senior Creative Producer at Weber, 2022 to 2023, inside the Connected Devices group after Weber acquired June Oven. Production point of contact across marketing and brand: turned campaign goals into briefs and production plans and delivered launch content for new products and the Weber app on schedule. Paid social video and variants for Instagram, Facebook, and TikTok, with hooks and cut lengths reworked against media-buyer feedback. 100+ recipe and how-to videos for the app and social.

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